Specialization & Value to Clients

Why LPL Financial?

Simply, because LPL Financial fosters an environment that allows advisors the freedom to act in their clients' best interests. LPL Financial has no proprietary products, which removes any pressure placed on advisors to market to clients. Additionally, LPL Financial allows advisors to manage accounts on a fee-only basis. This not only erases incentives for advisors to trade actively, but gives the advisor a stake in the success of their managed assets.

LPL Financial was founded with a pioneering vision-to help entrepreneurial financial advisors establish successful businesses through which they could offer truly independent financial guidance and advice. Today, LPL Financial is one of the nation's leading diversified financial services companies and the largest independent broker/dealer supporting over 17,000 financial advisors nationwide.† LPL Financial is also an enabling partner to a broad range of banks and credit unions, as well as broker/dealers at leading financial services companies.

Providing Americans with investment advice has never been more important than now. At LPL Financial, they help financial professionals manage the complexities of running successful organizations by providing their customers with access to:

  • Leading-edge tools and technology
  • Independent investment research
  • Dedicated service and training
  • Open product architecture offering investment solutions

This mix of products and services allows advisors to focus on providing investment advice and to help their clients achieve important life and financial goals.

LPL Financial Fact Sheet

Please read more directly from LPL Financial's site »


  • LPL Financial advisors ranked #1 in "Client Satisfaction with Advisors" and #2 in "Full Service Investor Satisfaction" in 2009 J.D. Power report.
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  • Wall Street Journal, "Rise of the Little Guy: LPL Financial Lures the Frustrated Off Wall Street"
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† As reported in Financial Planning Magazine, June 1996-2009, based on total revenues.